January 17, 2010 - DestinationCRM »
Blend Work and Play - How to adopt—and adapt—CRM for a generation raised on mobile technologies.

Customer-facing organizations can capitalize on Generation Net's affinity for and propensity to use multitasking technology in the workplace. Instead of blocking "rogue" devices such as iPhones, BlackBerrys, and Google Androids, organizations should encourage the use of these popular devices as a way to increase the adoption of line of business (LOB) applications such as CRM and sales force automation (SFA).

December 13, 2009 - Top Tech News »
On-the-Go CRM: The Latest Developments

Maximizer Software is also a RIM BlackBerry ISV Alliance Member and Microsoft Gold Certified Partner. Maximizer Mobile CRM, which is aimed at small-midsized businesses, gives users instant access to information in the field, including customers' history, leads, sales opportunities, dashboards, customer service cases, documents and schedules.

November 24, 2009 - Enterprise Mobility Matters »
Inside Looking Out: An Executive View on Enterprise Mobility with Vivek Thomas

I first spoke with Vivek a few weeks ago when I was introduced to his company's mobile CRM application. I really enjoyed speaking to him to get a sense of how he feels mobility is evolving. We decided to sit down last week and have him be interviewed by yours truly.

October 23, 2009 - TMCnet »
Maximizer Software Joins Rogers Wireless Mobile Data Alliance

Maximizer Software Inc., a provider of customer relationship management, or “CRM,” and mobile CRM systems, is now a member of the Rogers Wireless Mobile Data Alliance program.

October 02, 2009 - Manage Smarter »
Maximizer Launches MaxApp World

CRM vendor Maximizer Software has launched MaxApp World, a global third-party application portal featuring vertical industry solutions, integrated applications, and utility add-on solutions.

October 1, 2009 – Small Business Trends »
Webcast: Using Online Services & Mobile Apps to Save Time, Money

With Maximizer, merchants can look up a customer’s history before meetings or after, get in-the-moment updates from field to management and even track their time better. And because the dashboard syncs with your central database, it can be updated as frequently as your SIM allows. It’s all about using the tools of today to improve customer face time and productivity.

View webcast archive

October 1, 2009 - Manufacturing Business Technology »
Mobile CRM Keeps Enterprises Moving in the Right Direction (page 24)

Mobile devices are a must-have tool for manufacturing companies seeking an edge in today’s business environment, as they allow field staff – in both the sales and service side - to keep business moving, no matter where they are, with immediate access to critical customer information.

September 9, 2009 - Managing Automation »
DeepDive: Technology Directions - Diving into the Airwaves

There are vendors with very specific wireless customer relationship management (CRM) applications and/or middleware. They are proficient at training your team in how to move back-end applications out to a mobile workforce. Among those vendors are Maximizer Software...

September 1, 2009 - Entrepreneur »
The mobile CRM convergence: blame the smartphones

The faster speeds are prompting more firms and users to deploy and enable browsers to access consumer and work applications in realtime via the web, observes Angie Hirata, worldwide director of marketing and business development, Maximizer Software.

August 31, 2009 - Technology for Business Sake with Brent Leary »
Maximizer President Vivek Thomas on Mobile CRM, Social CRM and the SMB

I had an opportunity to speak with Maximizer software's president Vivek Thomas about their big push into the mobile crm space. For those of you not familiar with them, Maximizer is among the leaders in providing customer relationship management tools and services to the SMB community.

August 24, 2009 - CRM magazine »
Maximizer CRM was named “Leader: Small-Business Suite CRM

CRM magazine, the industry's leading publication, announced the winners of its 2009 CRM Market Awards here today, in conjunction with the magazine's CRM Evolution 2009 conference.

August 21, 2009 - Crackberry.com »
Maximizer Mobile CRM Freedom solution for BlackBerry

Whether in sales, marketing, customer care, or any job that requires dealing directly with clients, detailed and easy to access records is crucial. Accounts, deals or you own job may depend upon your dependability. I’ve used a few tools in the past to help me keep all of this information separate and accessible, but never wielded a solution using my BlackBerry smartphone…until now.

July 10, 2009 - Mobile Enterprise »
Sales in the Field
The twin business drivers of an economic downturn coupled with a growing mobile-literate workforce are making mobile sales solutions increasingly attractive to enterprises of all types and sizes.

"We're seeing a lot more customers wanting to scrutinize sales rep activities," says Angie Hirata, Worldwide Director of Marketing for Maximizer. "Every hour, every dollar, every customer counts.

July 9, 2009 - Hospitality Technology »
CRM is Key to World Class Service at
Wickaninnish Inn
Recently named to the Conde Nast 2009 Gold List and a winner of the Andrew Harper 2008 Grand Award, the Wickaninnish Inn is a Relais & Chateaux property with 75 superbly appointed rooms.

Utilizing Maximizer CRM for the past 12 years has been key to the successful and efficient operations at the Tofino, B.C. resort.

July 6, 2009 - eWeek »
How to Motivate Smartphone and Application Adoption from the IT Side
Despite the economic downturn and cuts in IT spending in other areas, mobile adoption in the workplace is on the rise. Some companies have chosen to take advantage of the economy to invest in capital projects such as mobility and its infrastructure. Here, Knowledge Center contributor William Anderson offers five tips on how to take advantage of this mobile trend to gain the biggest business benefits.

July 2, 2009 - Sales & Marketing Management »
Return to the Customer With CRM
Whether you call it an uncertain economy, a down economy, or a recession, one thing is definite: buyer behavior is quite a bit different from what it was a year ago. Both consumers and businesses are more cautious about how much they're spending and what they're spending on. They're no longer making luxury purchases and are scrutinizing every cost, as well as demanding a faster ROI.

June 26, 2009 - CRM Today »
Q&A with Vivek Thomas, President, Maximizer Software
Vivek Thomas joined Maximizer in 2002 and began serving as the CRM software provider's president on June first of this year. He graciously agreed to an email interview with CRM2Day about the current state of the CRM market and Maximizer's plans for the future.

June 11, 2009 - BlackBerryCool.com »
Maximizer Mobile CRM for BlackBerry Walkthrough
Maximizer Software’s mobile CRM service for BlackBerry is a robust application powered by a company with a long history in the industry.

May 22, 2009 - TMCnet »
CRM On-Demand vs On-Premise: Four Considerations to Help You Decide
The arguments for and against on-demand and on-premise business applications have been a long-time mainstay in corporations among business users and IT. If you’re considering an investment in or renewal of a customer relationship management (CRM) or sales force automation (SFA) solution, then you’ve likely heard these discussions. Before making a decision (including selecting a hybrid solution) and narrowing down your option of vendors, following are some clear-cut definitions to help you navigate the options.

May 11, 2009 - CRM Product Review »
Maximizer's CRM Solutions Receive Several Nods
Maximizer Software is on a roll. Six days ago, there was an announcement that two companies signed its partner program, and even more recently, Maximizer Mobile CRM was certified through the Sprint Smartphone Certification Program to work on Sprint networks.

May 8, 2009 - TMCnet »
Maximizer: Now Certified By Sprint
CRM vendor Maximizer Software has announced that it is now a member of the Sprint (News - Alert) Smartphone Certification Program.

May 6, 2009 - BlackBerry Cool Blog »
Best of WES 2009: Highlighting the latest & greatest BlackBerry Innovations from WES 2009 in Orlando Florida

Maximizer Mobile CRM for BlackBerry. Mobile CRM is an application for sales and anyone who needs to track client progress. The app is a mobile component for a robust back end CRM system and it has a proven positive impact on sales.

May 1, 2009 - DestinationCRM »
Twitter on CRM: CRM vendors are beginning to find ways to put the microblogging marvel to work -- for themselves and for their users.
The immediacy of the tweetstream can’t be ignored by businesses looking to protect their brands, and CRM vendors are beginning to find ways to make it work for their customers.

April 14, 2009 - DM News »
Maximizer looks internally for new leadership in 2009
CRM provider Maximizer Software appointed Vivek Thomas as its new president late last week.

Thomas, who is currently managing director of Maximizer's Europe, Middle East and Africa (EMEA) division, will enter his new role on June 1, replacing current president John Caputo. Thomas is expected to bolster the company's mobile CRM efforts — which he has played an essential role in developing — and grow its footprint in the small and midsize business (SMB) space.

April 13, 2009 - ITbusiness.ca »
Mobile CRM users favour BlackBerry over iPhone: Maximizer
Customer-relationship management vendor Maximizer (TSX: MAX) says most of its mobile CRM users favour the BlackBerry platform, and the ever-changing dynamics of mobility require more frequent platform refreshes, leading to the recently released Maximizer 10.5 Freedom for BlackBerry.

March 9, 2009 - DM News »
Building loyalty on a busted budget
in 2009
The key to developing brand loyalists is reviewing all of your customer touch-points to create experiences that "wow" your customers. Loyalty cards and points programs may encourage some repeat purchases, but they don't breed emotional brand commitments.

February 25, 2009 - ITbusiness.ca »
iPhone, BlackBerry to slug it out for "mobile CRM" supremacy
"With mobile access to customer information online, there's very little need for our sales team to return to the main office when they're out closing a deal."
- Doug Roche, Managing Partner, RTR Advisory Group.

Roche says CRM 10.5 Freedom provides his firm's managers quick access to business information via a device they can easily - and always - carry around.

February 20, 2009 -
The Washington Post and PC World »
10 Must-Have Apps for Your BlackBerry
Don't wait until RIM launches its own application store--get your hands on these useful utilities now. Leave your laptop at home--or, at least, that's what this CRM (contact relationship management) application promises to help you do. Maximizer CRM for the BlackBerry offers many of the features of the company's popular desktop CRM app in a version that takes advantage of your smart phone's features.

February 17, 2009 - Wireless Week »
FirstNews Brief
Maximizer Software debuted debuted Maximizer CRM 10.5 Freedom for BlackBerry smartphones from Research In Motion (RIM), enabling one-click, one-touch access to customer and sales information. The release was unveiled at the opening day of GSMA Mobile World Congress.

February 16, 2009 - RCR Wireless »
@MWC: Maximizer targets BlackBerry users with CRM solution
Maximizer Software has launched its entirely first mobile product exclusively for BlackBerry handsets that is geared to free workers from laptops and reduce downtime in the field for sales and service professionals.

February 16, 2009 - PC World Blogs »
Maximizer CRM 10.5 Freedom for BlackBerry Announced
Unveiled at the opening day of GSMA Mobile World Congress, the solution delivers enhancements that will move small to medium-sized businesses (SMBs) one step closer to a smartphone-only workforce. The latest mobile CRM offering frees executives and managers from cumbersome laptops and reduces downtime in the field for sales and service professionals.

January 13, 2009 - PC Mag Blogs »
Maximizer Mobile CRM Now Available for HTC Google G1 Smartphone
By accessing Maximizer Mobile CRM through a wireless web browser, sales and service professionals who use the HTC Google G1 may now view and update critical customer, sales, and service information in real-time, directly from the smartphone to the corporate CRM system. Maximizer's wireless application enables on-the-go management of customers, leads, sales opportunities, service cases, and document repositories.