Inc.com – July 12, 2010 »
How to Choose CRM Software
According to Maximizer Software's Director of Marketing, Bob Neudecker, "Housing the data on your server (known as "on-premise") gives you control over your data, provides the highest level of security, and allows the most customization and integration with other business applications, but it does require IT resources to set up and manage."

IT Business.ca – June 30, 2010 »
Maximizer brings mobile CRM to small sales teams
Sales Opportunity Management in Team Edition enables companies to create Sales Teams within the system--whether domestic or international, with time zone support built into related appointments and tasks. Sales managers are able to leverage critical insight into the status of sales deals in the pipeline with real-time access into performance data by representative or sales team.

Destination CRM – June 30, 2010 »
7 Named Leaders in Forrester Wave of CRM Suites for Midsize Organizations
At least 19 different CRM products are viable options for that segment of the marketplace, according to this year's Forrester Wave: CRM Suites for Midsized Organizations report. Maximizer Software — The report suggests Maximizer is "appropriate for smaller firms and divisions of large organizations seeking an on-premises CRM suite application with a low price tag."

TMCnet – June 30, 2010 »
With New Maximizer CRM 11 Editions, No One Knows You're a Small Biz
With the right CRM tools, a similar saying can be for sales teams "no one knows you’re a small business". Maximizer Software is offering just that, providing small businesses with marquee sales tools and upgraded contact management capabilities to leverage pipeline opportunities in real time with the Maximizer CRM 11 Team Edition and enhanced CRM 11 Entrepreneur Edition.

SearchCRM – June 24, 2010 »
Siebel, SAP still top Forrester CRM rankings, but face competition
The same companies are leaders, though Siebel and SAP come with higher price tags. Also, vendors like Maximizer, NetSuite, SageCRM, Sage SalesLogix and SugarCRM offer sound solutions best suited for the midmarket, according to the report.

Albert Alex Torres Blog – June 18, 2010 »
Maximizing Your Profits With Maximizer CRM
The benefits of Maximizer are actually many. It can keep track of an unlimited amount of accounts. Each of the accounts can be updated with customer information and past ordering history. This allows your sales team to monitor what the customer wants and potentially needs from your company.

ZDNet – Interview with Vivek Thomas - June 15, 2010 »
Five ways that mobilizing your workforce with CRM extends business value
Whether the business is a two-person real estate agency or a multi-national organization, a properly executed CRM-mobilized workforce can extend both the company’s and its customers’ business value.

Computer Dealer News - June 4, 2010 »
Maximizer Software wants to grow in Canada
Maximizer CRM version 11 is all about mobilizing your workforce. "We're looking at how organizations work and we want anyone in the organization to be able to access the complete CRM database in real-time in a way that fits into their work and personal life, especially with the popularity of the BlackBerry device."

Technology Evaluation Centers Blog - June 2, 2010 »
Maximizer CRM Version 11 Highlights
The latest version of the product (Maximizer CRM 11) was released in April 2010 and I had the pleasure of having a briefing with Will Anderson, the executive vice president of technology for Maximizer.

DM News - April 20, 2010 »
Colonial Life works with Maximizer on CRM
"We have a lot of agents nationwide with different needs, so we're able to use all the different portals to bridge the communications between customers, brokers and field agents," said Zina Oster, Pacific Northwest territory manager for Colonial Life, which has used Maximizer since version 10.5. "Most of our people are out in the field, so it's much more convenient. They don't have to wait till they get back to the office."

Crackberry.com - April 12, 2010 »
Maximizer Launches Industry's First All-Access CRM for SMBs
If you’re looking to increase connectivity and productivity for your outside sales or work forces, I strongly suggest you take a look at Maximizer Software to see if they are the right fit for your company.

Itbusiness.ca  - April 12, 2010 »
SMBs win with bundled mobile licensing of Maximizer’s CRM 11
The company’s latest product, CRM 11 acquired a broader Web access footprint but also got a slimmed down TCO (total cost of ownership) by way of a new all-access license pricing that consolidates desktop, mobile and Web access under one single fee.

Mobile Enterprise - April 9, 2010 »
Mobile CRM Field Goes Specialist And Social
"We're doing a lot of stuff in regard to communications with our customers... everybody's expecting quick responses," says Colonial Life's Zina Oster. "Most products aren't flexible enough, or require IT overhead, or are expensive, but Maximizer had the best combination without making compromises", she adds.

CRM Magazine - April 8, 2010 »
Maximizer Rolls Up Its Mobile, Desktop, and Web Offerings
Version 11 continues along the path of "mobilizing the workforce" and introduces a new all-inclusive licensing option for SMBs.
Much like a cable company's bundling of wireless internet, phone, and cable television, CRM player Maximizer is rolling up its mobile, Web, and desktop CRM solutions into one-license access for its small-to-midsize (SMB) customers.

Visage Mobile - April 5, 2010 »
Maximizer Software announces new mobile management tool
CRM expert Barton Goldenberg says that CRM 11 will help give small business owners an edge in employee productivity through advancing mobile management capabilities.

CMS Wire - April 1, 2010 »
All-In-One Access CRM Licenses
Everyone is trying to do more with less at the moment. Maximizer, which provides CRM and mobile CRM solutions, with the release of its CRM 11, is offering an all inclusive, all access license that covers mobile, web and desktop CRM options specifically for SMBs.

March 30, 2010 - eWeek »
Maximizer Software Releases CRM 11

According to Zina Oster, Pacific Northwest territory manager of Colonial Life, a benefits solutions provider that previewed the newest version, the new, highly intuitive user interface is expected to dramatically increase adoption rates from its agents, particularly new agents.

March 29, 2010 - BlackBerryCool »
Maximizer CRM Mobile Updated with New UI, Navigation and Media Support

The latest update to Maximizer Mobile features a redesigned tabbed interface, tighter integration with native BlackBerry applications, and more features that enable deeper interaction with real-time customer data.

March 19, 2010 - Small Business technology »
CRM Insight: Thought Leadership vs Sale and Coupon

Reaching customers and prospects through optimal marketing campaigns and messages is a primary goal of most small businesses, but the question of how to hit the sweet spot and prompt ongoing responses remains ever-elusive for many. For one, the sheer volume of emails and advertising reaching your target contacts makes it difficult to avoid information overload in favor of focusing on one message at a time. Also, only the most compelling and relevant messages are likely to cut through the clutter. CRM can help businesses effectively tackle this problem with targeted campaigns that reach the right contacts with the hardest-hitting messages—namely thought leadership content rather than just pricing promotions.

January 17, 2010 - DestinationCRM »
Blend Work and Play - How to adopt—and adapt—CRM for a generation raised on mobile technologies.

Customer-facing organizations can capitalize on Generation Net's affinity for and propensity to use multitasking technology in the workplace. Instead of blocking "rogue" devices such as iPhones, BlackBerrys, and Google Androids, organizations should encourage the use of these popular devices as a way to increase the adoption of line of business (LOB) applications such as CRM and sales force automation (SFA).