How to Rise Above Today’s Economic Challenges

There's never been a better time for arming your salesforce with the resources to succeed. With the growing challenges of today's global marketplace, mobile CRM will give your team the edge it needs by helping to maximize productivity, provide business visibility and build customer relationships. Learn about the advantages provided by mobile CRM and the bottom-line impact it will have on your organization.

Who should read: Business managers and executives seeking to improve the bottom line performance of their business.

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3 Ways to Recession-Proof Your Business with CRM

At a time when economic pressures are leading to budget cuts, reduced staffing and delayed decision making, the recession can also be viewed as an opportunity to streamline processes, eliminate waste and focus on the fundamental assets of your business that drive revenue. Learn how Customer Relationship Management (CRM) is the clear must-have solution for beating tough economic times, helping you to convert satisfaction into increased business, achieve results with fewer resources and continue building customer and prospect relationships.

Who should read: Business managers and executives seeking to improve the bottom line performance of their business.

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Business at the Speed of Mobility

Whether you are a frequent-flying executive or constantly on the road as a field sales or service staff, you understand the importance of getting real-time access to your customer information. Remain competitive and stay connected with the new technical advances of Mobile CRM to dramatically increase productivity, reduce downtime, and enable real-time updates regardless of location or time. Now, companies are able to take mobility to the next level - harnessing the same devices to see further business gains in productivity, customer satisfaction, and real-time updates all linked to corporate information systems.

Who should read: Field sales and service professionals and executives seeking to improve business productivity and sales effectiveness.

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Aberdeen Group: CRM in SME

• Best-in-Class improved customer lifetime value by 25%, compared to Laggards reduction of 10%.
• Best-in-Class companies have achieved an average 27% increase in deal size.
• Best-in-Class increased the number of reps at quota by 20%, compared to a reduction of 2% for Laggards.

This Aberdeen Group report examines the unique position of Small and Medium Enterprises (SMEs) in obtaining and retaining customers and market share. In February, 2008, Aberdeen Group surveyed over 120 companies to identify the strategies, capabilities, and enablers that Best-in-Class firms are using to improve the performance of their sales force. Learn how Best-in-Class SMEs have implemented CRM and lead management processes and technologies that have enabled them to achieve the best performance in their class.

Who should read: CRM project managers and business managers evaluating CRM solutions.

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The Yankee Group: Financial Realities of CRM

If you're a small or medium-sized business thinking about investing in CRM solutions to give yourself a competitive edge, get this latest report from The Yankee Group. With this guide, gain insight into issues you need to consider before purchasing and implementing a CRM solution.

Here's what you will learn:

• The new approach to evaluating CRM options based on your needs
• A framework for measuring the Total Cost of Ownership (TCO) of a CRM solution
• TCO results from Kingstone's survey including hosted and licensed options
• How to link your CRM initiative with business performance to measure return on value
• How to measure CRM return on investment (ROI) using Key Performance Indicators
• Yankee Group's recommendations on CRM vendor selection and implementation

Author: Sheryl Kingstone, CRM Strategies Program Manager, The Yankee Group
Who should read: CRM project managers and business managers evaluating CRM solutions.

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5 Keys to Maximizing B2B Lead Conversion

Once a lead comes in the door, whose job is it to convert that lead to a sales opportunity: marketing or sales? The lead conversion black hole has long been cause for dispute between marketing and sales teams. Marketing will argue it has generated leads and passed it to sales. Sales will complain that leads aren't qualified. If this sounds like your organization, it's time to break down artificial departmental walls and work together on lead processing, qualification, follow-up, nurturing and processing so you can convert more leads into customers. With this white paper, you will learn five keys to improving lead management to win more deals.

Who should read: Sales managers and executives seeking to improve lead management.

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3 Keys to Preparing for CRM Success

In this white paper, Maximizer Software's consultants will share their insight, based on years of working with businesses of all sizes to successfully implement best practices in CRM. Learn how to establish project leadership, create a successful implementation roadmap, and work with staff to facilitate user adoption and positive change.

Who should read: Sales managers and executives seeking to improve business productivity and sales effectiveness.

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4 Steps to Monitoring Team Performance | Accelerate Sales & Improve Customer Satisfaction

As a strategic business initiative, customer relationship management (CRM) software is designed to help companies accelerate sales while enabling staff to keep every customer satisfied. But your software is only as good as your business processes, and your processes are only good if employees are adhering to them. So monitoring your teams performance and tactical execution becomes critical - not only to the success of a CRM implementation - but to the growth and success of your business.

In this report, you will find four key steps to monitoring your sales and customer service teams in order to ensure they are on a path to success - to accelerate sales and improve customer satisfaction!

Who should read: Sales managers and executives seeking to improve business productivity and sales effectiveness.

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The Customer Relationship Management Maturity Scale (CRMM)

Most businesses, no matter what their size, recognize the strategic importance of Customer Relationship Management (CRM), but some - especially small to mid-size businesses (SMBs) - continue to use basic contact managers or simple spreadsheets to track customers, manage leads, collaborate on sales, and manage customers. While the value of CRM can be clearly demonstrated with improved customer satisfaction and increased revenues, some organizations still perceive the effort to implement CRM greater than the potential benefits. However, the reality is that more and more businesses are rapidly adopting the use of CRM technology due to the concern that they will fall behind their competitors.

Who should read: CRM project managers and business managers evaluating CRM solutions.

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Collection of Case Studies

For these companies, having the leadership to create a customer-focused business strategy and corporate culture was the first step. Redefining processes and providing staff with the tools to service the customers was the second step.

Learn how Senior Flexonics Pathway, Wilden Pump & Engineering, Ipsos-Reid, The Oxford Princeton Programme, and Connect Tech are winning with a customer-focused culture, redefined business processes, and CRM software tools.

Who should read: Executives, CRM project managers and business managers evaluating CRM solutions.

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Collection of Case Studies II

In this white paper, learn how the following companies in various industries were able to build their processes inside Maximizer Enterprise in order to improve productivity and in turn, meet their sales revenue and growth objectives:

• W&O Supply, Inc. (manufacturing)
• Scotia McLeod (financial services)
• Dolphin Software (high-tech)
• Mathusek (manufacturing)
• StemCell Technologies (bio-tech)

Who should read: Executives and sales managers seeking to increase sales and improve sales rep productivity.

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