No matter what phase your CRM project is at, whether it is evaluation, launch or under going a health check on your current CRM system, Maximizer has a guide, e-book or workbook that can provide you with information you will need.
Most sales professionals are now aware of the ‘inbound shift’ that has impacted
how they approach engaging with customers and prospects. However, this shift is not the result of a change to inbound marketing strategy, it is a reaction to a significant shift in how consumers and prospects now choose to find the products or services they
Your company is unique. You have unique processes and unique customers who have their own preferences and demands. You exist in an industry that has its own challenges. And all of this is constantly changing.
Many companies work hard to generate better communication between sales and marketing – only to see cracks between the two groups re-open over time. The bottom line is that achieving sales and marketing alignment can be tough, but maintaining alignment is even tougher.
Generating leads is a marketer's single most important objective. Yet, only 1 in 10 marketers say their lead generation efforts are highly efficient and effective. That's why we've compiled the 30 greatest lead generation lessons in this brand new guide, so you can start reeling in those leads.
A successful Customer Relationship Management initiative is about more than just the technology. Your CRM initiative touches people, both employees and customers, and changes the processes of how they interact. Learn how to develop a CRM Roadmap, increase end-user adoption and tips on how to identify quick wins which deliver immediate results. Download a complimentary copy of the “7 Steps to Enhance CRM Performance” e-book, to explore the simple steps your organization can take to leverage the full power of CRM.
Even though businesses have their own set of individual characteristics and special requirements, one of the elements they have in common is the need for regular inspection and tune-up of their CRM. Download a complimentary copy of the “Time for a CRM tune-up?” e-book, with interactive checklists to help guide you in identifying opportunities and areas of improvement in your CRM. Rate your sales, marketing, customer service and business intelligence ability to find out where you should be focusing your tune-up efforts.
No one needs to teach you about the daily challenge of driving revenue performance in your business. In any competitive environment it is a constant balancing act of retaining current customers and prospecting to build your sales pipeline. One place to look for an advantage is available now – in your CRM. Download a complimentary copy of the “10 Ways to Boost Revenue with Your CRM” guide, to identify how you can further leverage your investment in CRM technology and CRM processes.
Selecting the right CRM software solution is a tricky project. Gathering information is one thing but do you know what you should REALLY be asking potential CRM software vendors? Use this workbook to identify your ‘must have’ capabilities and help identify the best match for your business. To get you started, download a complimentary copy of the interactive “CRM Matchmaker” evaluation workbook - complete with 30+ key questions to ask vendors!